Adam Kimmel @ Club 21b; Uniqlo's +J
Submitted by mzaki on Fri, 2011-02-18 00:00So I’m not one who believes in hype. You know—hype. Fashion’s attempt to convince you that a certain product is cooler than it actually is. But I have to say, after being in the market here for a year or so, the +J collection by Uniqlo has grown from strength to strength and is, well, cooler than ever. The Spring/Summer 2011 collection is definitely a few sartorial steps up from its last Autumn/Winter collection, which was boring and, ahem, impractical, to say the least.
So I’m not one who believes in hype. You know—hype. Fashion’s attempt to convince you that a certain product is cooler than it actually is.

