The buzz: This lifestyle store—the retail arm of Redundant Magazine—is the newest kid on the block at Everton Park.
The vibe: Simple and understated, the walls are painted in somber shades of black and grey, with most of the goods neatly displayed on a large wooden table that is the centerpiece of the store. The tongue-in-cheek slogan, “Great shit. Nobody noticed. Redundant.” above the cashier lends an overall too-cool-for-school vibe to the store.
The goods: Despite the name, products in-store are actually practical on top of being undeniably hip. Find accessories, such as totes, wallets, watches and sunnies ($19 upwards) from a host of independent labels, including Monofold, Bellroy, Happy Socks, Archival and Sunday Somewhere. They also have eye-catching vintage bicycles from Papillionaire (from $1088 upwards), and gorgeous disposable cameras ($19 each) in various colors from Alive & Live.
Why you’ll be back: With its carefully curated range of cool gear, it’s the perfect place to pick up a quality (or maybe quirky) gift. Plus, it gives you one more reason to visit hip hood Everton Park.
