Singapore Sparks Interview: Ric Shreves

What do you think of the start-up scene here?Singapore is amazing. There was no other place in Asia that even made our shortlist. It delivers a great place to network with like-minded individuals and provides excellent access to events and resources that can help start-ups get off the ground.What’s wrong with the online travel market right now?Searching for and booking travel online is a chore. It’s time consuming and frustrating and, even at its best, it’s a middling experience. From my perspective, travel sites simply stopped improving a few years back. Consumers have been trained to expect less.How would you like to see things change?I’d like to see the market move from a supplier focus to a customer focus. It should be fast and simple to search for flights and hotels. All crucial information for making a decision should be at consumers’ fingertips.Are there any travel sites you do like?Among the smaller players there are some more interesting sites. Hipmunk is trying to do things differently. Another favorite, more narrowly focused on members’ only deals in the luxury market, is Jetsetter.