Prada Beauty is finally here. The luxury brand has opened its very first brick-and-mortar store in Southeast Asia housing multiple luxurious fragrance collections.
The 441-square-foot store in VivoCity features immediately recognisable brand codes, from the store facade to the displays. Shoppers are greeted with Prada’s signature green hue along with flooring decked out in black and white checkered marble tiles iconic to the brand.
However you won’t find Prada Beauty’s new skincare and makeup line – yet. Instead you’ll be encourage to discover iconic Prada fragrances at dedicated spaces for collections such as Prada Paradoxe, Les Infusions, and Luna Rossa Ocean.
The brand also elevates the shopping experience by offering an avant-garde personalisation service, where customers will be able to print iconic Prada patterns and prints on beauty products.
The opening was celebrated with a launch party featuring Prada Global Ambassador Win Metawin, alongside local actor Glenn Yong and fashion content creator Mae Tan.
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Prada Beauty is at #01-203 VivoCity, 1 HarbourFront Walk, Singapore 098585.
