Guardian’s annual Beauty Around The World event held earlier in September was bigger and bolder with a grand showcase of 25 exclusive top-tier skincare and cosmetic brands – 13 of which are new brand launches – sourced from every corner of the globe.
SG Magazine made the journey to WingsOverAsia private hangar where the event was held, and was given a first-class introduction to the new launches by Singapore’s leading health and beauty retailer, many of which will be available in stores islandwide in the next few weeks. Here’s what we discovered during our beauty adventure.
New and exclusive
Luvum (Korea): Founded by influential figure Yoomi Kim, this emerging Korean beauty brand offers a versatile skincare line suitable for all skin types. Products are easy to use, made with natural ingredients that are known for their skincare benefits.
What to buy: Phyto Collagen Gel Mask
Skintific (China): Skintific became a viral sensation on TikTok, celebrated for its efficacious yet affordable offerings. It made an impact with its Cover All Perfect BB Cushion, featuring a blend of ceramide, centella and hyaluronic acid which work together to nourish and fortify the skin barrier.
What to buy: Skintific-Cover All Perfect Cushion
Biodance (Korea): Utilising natural ingredients such as plant extracts and oils, Biodance offers effective and gentle solutions for a range of skin concerns, all designed to nourish and rejuvenate the skin.
What to buy: Bio Collagen Real Deep Mask and Hydro Cera-Nol Real Deep Mask
Belif (Korea): Combining traditional apothecary herbal practices with advanced Korean skin science, Belif offers skincare solutions that blend natural wisdom with innovative technology. Its best-selling product, The True Cream Aqua Bomb, provides a 231.4 percent increase in skin hydration with its ultra-lightweight, oil-free gel cream that cools and refreshes the skin.
What to buy: The True Cream Aqua Bomb
Code glokolor (Korea): This is a clean and vegan South Korean makeup brand that offers minimalistic yet effective products. The top-rated Fix-On Primer delivers 24-hour pore coverage and sebum control, creating a filtered look.
What to buy: Fix-On Primer
Glint (Korea): Glint offers a range that spans from a subtle, transparent lustre to bold, eye-catching brilliance. Create radiant looks for daytime or amp up the glow for glamorous parties and red carpet moments.
What to buy: Highlighter
Skybottle (Korea): The Korean lifestyle fragrance body care brand goes beyond merely offering a scent – it creates a lasting, sensory experience that lingers in the minds of those who encounter it.
What to buy: White Rain Hand Cream
Vytle by Suu Balm (Singapore): Vytle is the innovative sibling of local brand Suu Balm. Developed over five years and designed for all skin types, Vytle’s ceramide-rich moisturiser and gentle cleanser for the face and body reflect the brand’s dedication to quality and effectiveness.
What to buy: Gentle Moisturising Cleanser and Daily Ceramide Moisturiser
B.clinicx (Korea): The brand’s innovative products are formulated with hero skincare ingredients such as niacinamide, low-molecular weight collagen, peptides and PHAs, offering scientifically proven solutions to refine skin texture, even out skin tone, and help shape your body.
What to buy: Brightening Body Lotion
Jmella (France): Dermatologically tested and free from 12 common chemicals, Jmella’s pH-friendly formula is enriched with patented ingredients like wild strawberry leaf extract and desert rose leaf extract. Available in five alluring scents.
What to buy: Hair Shampoo in Blooming Peony
Talika (France): A pioneer in specialised eyelash and skincare, Talika has launched two exclusive products with Guardian: Hair Force Serum & LED Booster Kit, the world’s first hair treatment blending a plant complex with LED therapy, and Lipocils Expert Eyelash Serum, featuring the brand’s renowned botanical complex for enhancing lash growth.
What to buy: Hair Force Serum & LED Booster Kit, and Lipocils Expert Eyelash Serum
A’kin (Australia): A’kin is dedicated to creating pure, high-quality natural beauty products using 100 percent vegan, cruelty-free formulas that promote healthy hair and skin.
What to buy: Daily Shine Range (Shampoo, Conditioner & Hair Mask)
RoseBaie (France): The newest premium French haircare brand has arrived in Singapore, bringing with it the celebrated efficacy and sensorial pleasure it is known for in France. Its products enhance hair’s natural beauty and radiance, thanks to natural keratin and plant-based ingredients like castor oil, biotin, and aloe vera.
What to buy: Castor Oil and Keratin Shampoo
Exclusive
Mediheal (Korea): Founded by beauty expert Oh Sub Kwon, the brand is known for its cutting-edge products using meticulously studied ingredients such as the best-selling Daily Toner Pad and Modeling Mask Pack.
What to buy: Daily Toner Pads and Modeling Mask
Dododots (Malaysia): Its range of uniquely colourful and creative patches made from clinical-grade, FDA-approved hydrocolloid material provide a fun and effective solution for covering and healing acne.
What to buy: Dododots Beauty Patch – Quby Collection
Kahi (Korea): Widely recognised for the Kahi Wrinkle Bounce Multi Balm (affectionately known as the “Kim Go Eun Balm” due to its popular appearance in Korean dramas), the brand aims to revolutionise skincare with convenient, high-quality products that fit seamlessly into daily routines.
What to buy: Airy Fit Sun Stick
SVR (France): Founded in France in the 1960s, SVR has been providing effective dermatological solutions for all skin types. Products are known for high concentrations of recognised dermatological ingredients, addressing conditions such as eczema, psoriasis, and acne.
What to buy: Ampoule Refresh Eye Concentrate
Torriden (Korea): Torriden is an award-winning Korean skincare brand renowned for its dedication to innovation and quality. It focuses on using the finest ingredients and optimal formulations, and emphasises on eco-friendly skincare by using recyclable materials in its packaging and promoting sustainability.
What to buy: Dive In/Balanceful Modeling Pack
Round Lab (Korea): Round Lab offers clean and pure skincare inspired by the natural beauty of the Korean Peninsula where sea, wind, and mountains converge. By harnessing the region’s rich natural resources, the brand infuses its products with ingredients that bring vitality and purity to the skin.
What to buy: Vita Niacinamide Dark Spot Serum
Skin1004 (Korea): This award-winning Korean skincare brand is renowned for its hypoallergenic and natural products. Every product is infused with high-quality centella extract, offering mild, soothing, and non-comedogenic formulas that leave a breathable, non-sticky, soft finish.
What to buy: Probio-Cica Bakuchiol Eye Cream
CNP Laboratory (Korea): CNP Laboratory caters to those in search of effective, science-backed solutions for troubled and sensitive skin. The new CNP Laboratory Active Boost Ampule aims to enhance skin elasticity and reduce fine lines, revealing a more youthful appearance in just four weeks.
What to buy: Derma+ Answer Active Boost Ampule
Cezanne (Japan): One of Japan’s top drugstore brands, Cezanne is renowned for providing high-quality, innovative and affordable makeup. Products include the Pearl Glow Highlight, Super Sharp Eyeliner, and the newly launched Sufurea Lipstick – all available at accessible prices.
What to buy: Chiffon Fit Cushion and Sufurea Lip
Colorgram (Korea): Targeted at Gen Z, Colorgram delivers the latest K-beauty trends through fun and colourful products. The range of lipsticks, eyeshadows, and blushes come in vibrant colours, empowering young women to express themselves freely.
What to buy: Tin Tin Dory Lip Jam
Dasique (Korea): Dasique specialises in products that enhance natural beauty such as the Mood Shadow Palettes which utilise colour analysis theory, and the cult-favourite Juicy Dewy Tints.
What to buy: Mood Shadow Palette
Ryo (Korea): This leading haircare brand utilises Asian ingredients to offer customised solutions for hair loss concerns. Recently, Ryo introduced the Root:Gen line, a new innovation that addresses various causes and symptoms of hair loss for both men and women.
What to buy: Root:Gen For Women Hair Loss Care Shampoo (Root Volumizing)
Phyto (France): The brand’s products are supported by a high-tech scientific lab and a team of experts including doctors, pharmacologists, botanists, and biochemists who identify the most potent plant extracts to enhance hair beauty.
What to buy: Softness Detangling Milk
New products
Aveeno (United States): For over 70 years, Aveeno has been a leader in the sensitive skincare industry. With deep expertise in oat science, the brand now combines the soothing benefits of prebiotic oat and feverfew in their latest face care launch.
What to buy: Face Calm + Restore Oat Gel Moisturiser
Bioderma (France): Bioderma is a dermatological brand dedicated to helping the skin acclimate to its environment, allowing it to repair itself and return to its natural, healthy functions.
What to buy: Sensibio Micellar Cleansing Oil
Neutrogena (United States): The dermatologist-recommended skincare brand has delivered groundbreaking solutions for over 60 years. Offering more than 650 products worldwide, Neutrogena spans categories from face and body care to sun protection and anti-wrinkle treatments.
What to buy: Visible Repair Regenerating Cream
Join the beauty adventureSpend a minimum of $120 on skincare, cosmetics and haircare products in a single receipt to receive an exclusive American Tourister crossbody bag along with travel-sized beauty samples. Promotion is valid in store and online until Oct 2, 2024. Redemption is only valid at selected stores, while stocks last. In addition, stand a chance to win a pair of tickets to South Korea, with 10 pairs of tickets to be won! Visit Guardian for more information. That’s not all. From now to Oct 2, enjoy a 3-for-2 Mix and Match offer when you shop online at bit.ly/guardian-beauty-around-the-world. Receive an extra $8 off on selected items with a minimum spend of $80 by using the promo code <BATW8>. |
For more information, visit www.guardian.com.sg.
