Hopping onboard the digital migration and NFT wave, global leading Scotch whisky brand Johnnie Walker releases their own digital art alongside the extremely rare 48-year-old Johnnie Walker Masters of Flavour.
Partnering with BlockBar, the world’s first direct-to-consumer NFT marketplace for luxury wines and spirits, the groundbreaking collaboration paves the way for whisky connoisseurs to acquire an ultra-premium bottle of whisky and exclusive NFTs at the same time.
Crafted from fleetingly rare whiskies, all aged for at least 48 years, the Johnnie Walker Masters of Flavour comes from the four “ghost” distilleries of Port Dundas, Brora, Glen Albyn, and Glenury Royal.
Sitting within a hand-blown, green Baccarat Crystal decanter presented in a handcrafted, wooden cabinet, the bottle is truly a beautiful work of art. Masters at work combine generations of Scotch knowledge and craftsmanship with their own expertise in malting, distillation, cask maturation, and blending to present us with this incredibly exceptional product.
Catapulting themselves to the cutting edge of whisky experiences around the world, Johnnie Walker’s innovative partnership with BlockBar is testament to their endless pursuit of new and unique experiences for aficionados and collectors.
Created by artist Kode Abdo, aka BossLogic, the collection of seven works of art complements the rare 48-year-old blend with unique celebrations of the souls of life.
Along with dropping their first-ever line of NFTs on BlockBar.com, each bottle of Johnnie Walker Masters of Flavour is also tied to a one-off opportunity to take a once-in-a-lifetime trip to Johnnie Walker Princes Street – the brand’s visitor experience in Edinburgh, Scotland – where guests will get to immerse themselves in the flavour journey of Johnnie Walker, the country’s whisky-making culture, tour the Diageo Archive, and even enjoy VIP tastings of the rarest and most collectible whiskies from the Diageo collection.
To find out more, head over to the Johnnie Walker Masters of Flavour page on BlockBar.com now.
