If you’re looking to refresh your style with trendy timepieces for the year, Swatch has a fresh crop of watches ready for the picking. With a new art-filled, six-watch collection based on modern artworks hanging in Paris’s Centre Pompidou, there’s a little something for everyone.
Six iconic masterpieces from the world’s largest collection of modern and contemporary art are reimagined as vibrant arm candies brimming with character that bring a splash of colour and culture to everyday wear.
Featuring the works of Frida Kahlo, Amedeo Modigliani, Robert Delaunay, Wassily Kandinsky, and Piet Mondrian, the Swatch X Centre Pompidou collection takes on the colours and forms of their iconic masterpieces across expressive watch dials, cases, and straps.
Since 1985, Swatch has worked on collaborations with a stellar line-up of acclaimed international art galleries and museums, including the Rijksmuseum Amsterdam, Thyssen-Bornemisza National Museum in Madrid, the Musée du Louvre in Paris, The Museum of Modern Art (MoMA) in New York, and now the Centre Pompidou.
This meaningful collaboration plays on Swatch and Centre Pompidou’s shared mission to not only make world-renowned art accessible, but also to make them attainable for the masses.
Bringing art to one’s wrists has always been part of Swatch’s DNA. Their vivid colours and hallmark transparent details, combined with an éclat of the largest museum for modern art in Europe, naturally makes for a timeless, invaluable collector’s item – just as Swatch’s past collaborations have become.
The Swatch X Centre Pompidou collection is available online and in stores at both Swatch and Centre Pompidou boutiques.
For more information, visit Swatch’s website here.