Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Interview: President of Digital and Music Matters, Jasper Donat

What was the impetus to start Music Matters back in 2006?
Music Matters was introduced to liven and enrich the music industry in Asia. It was important to bring the music made in Asia to the rest of the world and to provide opportunities for up-and-coming bands to learn from people who have made it in the industry.
Have you planned any special programs to help musicians who are just starting out?
Branded Ltd. has contributed US$50,000 (S$61,886) worth of passes to enable local musicians to meet with and learn from those attending Music Matters 2012. Our mentoring sessions will provide attending musicians the opportunity to learn from experienced artist managers, producers, publishers and professionals to gain first hand creative advice for their careers.
Is there a particular speaker you are most looking forward to hear from?
Troy Carter, the man behind the Gaga phenomenon. He’s speaking at Music Matters for the very first time in Asia. Troy has been instrumental in Lady Gaga’s success; he has illustrated how taking advantage of radical new marketing techniques can give an artist an additional boost. Can’t wait to hear how they did it.
How has the Asian music market changed since 2006?
With technology, the music world has transformed into a global village. The Asian music market has evolved radically having amalgamated other music cultures with its own. Recently, consumers have been catching on the Hall-yu (Korean wave). It is the perfect example of how technology has contributed to the transformation of traditional music. Today, Korean music is heavily infused with western pop influences like rap, rhythm and English lyrics.
What are your future plans for the event?
We hope the event will continue in its growth and relevance to both Asian and international markets. We want it to become a platform for aspiring artists to be discovered by and learn from the industry’s very best.
Music Matters 2012 runs May 22-26 at The Ritz Carlton.