[Sponsored] You may have seen a mysterious red star appearing on the streets of Singapore recently, and for those who aren’t clued in to the ongoing social media campaign, it has been been unveiled that its bearer is Heineken. “There’s More Behind the Star” is a movement that aims to drive awareness about Heineken’s history, long-standing heritage and quality.
And here’s why you should care: following the campaign’s reveal, fans of the famed premium lager can now join a social media chase for a chance to win a one-of-a-kind trip for two to the Heineken brewery in Amsterdam. From Jul 27-Aug 2, track seven Heineken Star Trucks on seven different Facebook pages daily in the fastest time. All you have to do is to look out for clues on the Heineken Facebook page, which will be announced at 5pm every day. To participate, just post a screenshot of the trucks on the contest’s Facebook post and tag a friend you’d like to bring on the trip.
The winner will be revealed on Aug 15—for updates, head to Heineken’s Facebook or Instagram.
Heineken was established in 1873 by Gerard Heineken, and the brand’s iconic red star represents an ancient brewers symbol. The Amsterdam brewery is known for its 28-day brewing process, which creates a rich and golden-yellow brew using natural ingredients such as malted barley, water, hops and Heineken’s special A-yeast. One of the world’s most popular lager, the brand is now available in 192 countries.
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