Global fashion brand Esprit has not only financed the SOS Children’s Village in Alibaug, India, it has also pledged its commitment to relieve the situation of children’s abandonment around the world in a campaign called the Big Bang (Nov 3-15). So far, stars Maggie Gyllenhaal and Peter Sarsgaard have volunteered to help support the cause.
11 Esprit stores globally will house the Super Drum, which customers will be invited to use as a representation of their support. All you have to do is pick up the drumstick, which will direct you to a virtual super drum via www.esprit.com/bigbang. The target for this campaign is to collect three million “bangs”, after which Esprit will donate a further half a million euros to the SOS Children’s Village in Alibaug.