Topshop and Topman are getting hands-on with their creativity—this Sep 21-24, the two brands will present two AW17 trends each, in the form of interactive multimedia installations.
Housed in Open House at 99 Beach Road, each brand will take over two dedicated rooms to showcase next season’s looks, through a mix of style, art and interactive media. For Topshop, the rooms are ‘Rocket Man’ and ‘Royal Heritage’—the former a galaxy-inspired oasis furnished with mirrored balls, plush beanbags and David Bowie tunes (and possibly equally psychedelic clothing); the latter a roomful of Prince of Wales checks, tweed and floor-to-ceiling vinyls of patterns from the new collection. Plus point: there’s a GIF booth inside the Royal Heritage room.
As for the men, Topman takes fall-ready streetwear to the next level, with ‘Youth Clash’, a collection merging punk and skate subcultures with sportswear; guests in the space are even encouraged to graffiti on the walls to express individuality. The second room, ‘Check Mate’, is for the lads who appreciate a more elegant mix of smart check patterns, warm-toned knitwear and contemporary unstructured tailoring. The exhibit will include hanging woven fabrics from the collection, for a sensory walk through the room.
It’s set to be a refreshing take on how new collection drops are typically presented—because, if anything, clothes deserve to be debuted in style too, no? The installation will be open to the public from 12-10pm (Thu-Fri) and 11am-10pm (Sat-Sun). Outside Open House, all new-season looks featured in the exhibition will be available for purchase at Topshop and Topman Ion Orchard, Bugis Junction and online at Zalora.
