This workshop, designed for star-ups, offers inspiration and tips to secure funding, recruit the right people, develop partnerships and launch into the market. The session will be led by Patrick Keenan, Managing Director of Litmus PR, who will also discuss engaging the media, brand building, product promotion, lead generation and customer acquisition. Patrick will be joined by Gabey Goh, Editor at Digital News Asia, and by Vasha Azoor, Director, Nielsen.
The session will be held at Plug-In@Blk 71, Ayer Rajah Crescent.