Athleisure, a hybrid of casual and athletic wear that became popular in recent years, continues to sprint ahead. In the sporty spirit of National Day (Aug 9) and the Paris Olympics (Jul 26 to Aug 11, 2024), meet the homegrown players keeping your options comfortable and eye-catchingly stylish.
Glowco: Modest activewear, including sport hijabs
Founded by Nawal Alhaddad in 2018, Glowco is an activewear brand for modern Muslim women. In her 10 years as a fitness instructor, she noticed hijabis felt limited by their clothing. Hijabs slipped off and outfits slipped up, exposing certain body parts and making them feel uncomfortable and sweaty. As a result, Alhaddad began designing modest workout gear. The brand now operates an online store and a hybrid store-fitness studio run by sister brand Glowco Move offering women-only, hijab-friendly workouts. The sports hijabs start at $23.90, innerwear at $23.90, tops and bottoms, at $49.90, and swimwear at $25.
Journ: For cycling and weekend warriors
In 2021, Georgienne Lee launched Journ for men and women after becoming bitten by the cycling bug during the pandemic. It offers cycling apparel that can also be used for other activities, as well as lifestyle items like caps and drip coffee. The fabrics used are lightweight, breathable, quick-drying, and provide UV protection. They are also Bluesign-approved, ensuring eco-friendliness. The Everyday Musette ($78), for example, is a shoulder bag for storing food and necessities during a ride. Other bestsellers include the environmentally conscious water bottle ($24.90) and the Momentum Jersey Artist Series (Garden Party and Road Forest) at $216.
Noola Activewear: For curvier, plus-sized women
As plus-size girls in Asia, Cheryl and Sandra struggled to find clothes that fit their curvier bodies. When they found anything they liked, it was usually more expensive and limited in choice. So they started Noola Activewear with affordable outfits and accessories that look and feel great. The sisters hope to help other women feel happy, stronger, and more confident, regardless of their culture, location or lifestyle. Prices start at $19.90 for Noola resistance bands, $30 and up for sports bras, $42 for a cropped zipped jacket, and $65 for 365 PowerMove Sculpt Leggings.
Yumi Active: Budget-friendly activewear
With its stylish, lighter and softer moisture-wicking fabrics in comfortable designs and contemporary cuts, Yumi Active brings a hint of haute couture to the gym, yoga studio and running track. The brand, founded by Diana Chang, is perfect for those shopping for high-performance coordinates at affordable prices. The Kanso Sculpt series retails for $45 to $59 and easily pairs with your other athleisure pieces.
