Coca-Cola rides the unstoppable K-Wave phenomenon with the new limited-edition Coca-Cola K-Wave Zero Sugar.
Launched in partnership with some of the genre’s biggest stars – Stray Kids, Itzy and Nmixx – as well as founder of JYP Entertainment J.Y. Park, the latest edition to the Coca-Cola Creations line-up boasts the familiar taste of Coca-Cola but with an additional burst of fruity flavour.
The can features a design inspired by the youthful energy of a K-Pop concert, with patterns in vibrant greens, pinks and purples, and a cross-cultural interpretation of the iconic Coca-Cola Spencerian Script.
7-Eleven Singapore is the exclusive retailer for Coca-Cola K-Wave Zero Sugar across the island.
Besides quenching the thirst of K-pop fans with the limited-edition flavour, Coca-Cola K-Wave Zero Sugar also celebrates their unparalleled devotion for K-pop through a suite of music-focused digital and IRL experiences.
All three K-pop groups have teamed up to drop a song and music video called “Like Magic”, produced by J.Y. Park. Fans have the chance to join their favourite bands in the video through the “Like Magic” Fan Music Video AI Experience, an AI-powered journey that allows them to immerse directly into the vibrant world of a K-Pop music video.
They get to share the screen with their idols and make their cameo by embedding their voice, name and face into various segments of the video. Once finished, users can easily download and share their personalised music video cameo with friends on social media.
That’s not all. K-Pop enthusiasts have the chance to attend an electrifying concert on Jun 2, headlined by Stray Kids, ITZY, and NMIXX. Lucky fans will win an in-person concert experience, complete with flights and accommodation courtesy of Coca-Cola. To enter, fans can buy Coca-Cola K- Wave Zero Sugar at any 7-Eleven, scan the can’s QR code, take part in a K-Pop quiz, or upload a “Like Magic” dance cover.
For more information, visit www.coca-cola.com/creations.
All photos courtesy of Coca-Cola Singapore.
