Known for their timeless style and impeccable craftsmanship, global footwear brand Sperry has now opened their first-ever concept flagship store in Singapore to present a more curated and greater shopping experience for fans and shoppers.
The inventor of the world’s first pair of boat shoes, the American heritage footwear brand’s in-store retail experience will reflect the brand’s vibrant DNA through design and storytelling elements.
Capturing the spirit of a coastal lifestyle with modern depictions of a place where land and water meets, the new store utilises contrasting light and dark materials to create distinct zones between land and sea motifs. Balancing minimal, geometric, and colourful fixtures with softer, natural materials to reflect the warmth of a boat club, large-format lifestyle imagery and digital wall backdrops welcome shoppers into an immersive Sperry-driven lifestyle experience.
Rooted in the history of American styles, Sperry’s boat shoe was created with a vision to change history, to offer sailors and seafarers a unique footwear that could keep them from slipping even on wet surfaces. Inspired by the natural texture of a dog’s footpads, the first non-slip deck sneakers featured groove patterns cut in a natural rubber sole.
A ground-breaking work of innovation back in the days, Sperry’s Authentic Original boat shoes also boasts durable leather that can withstand extended exposure to salt and water.
Hand-sewn using time-honoured craftsmanship and a range of premium materials, their most iconic Authentic Original 2-Eye Boat Shoes continue to impress with the brand’s signature razor-cut Wave-Siping technology and ultimate wet/dry traction.
For more information, head over to Sperry Singapore’s Facebook page here.
