Think pink, drink pink. X-rated Fusion Liqueur celebrates vibrancy, bold attitudes and engaging flavours with an unapologetically pink movement led by Campari Group, including its eponymous “Pink Your Moment” music video starring K-Pop icon Minnie of (G)I-DLE.
As a K-pop royalty with charisma and beaming confidence, Minnie was chosen as the perfect muse for the hip, sensual and captivating campaign. X-Rated hopes to capture more fans with its vibrant content and her Thai heritage.
The pink drink is crafted with premium French vodka, blood oranges, mangos, and passion fruit. At 17% ABV, it is perfect as a shot or mixed with fruity vodka, tequila and sparkling wine.
“A growing interest in fruity-flavoured, low-alcohol spirits led to X-Rated’s rise as one of the fastest growing spirits in Asia,” says Olivia Seohee Kim, regional marketing director of Campari Group. “Young women today celebrate life with confidence, self-expression, and vibrance. X-Rated is the perfect drink to complement their celebrational moments”.
Watch the video on Dingo Music (top K-pop YouTube channel), YouTube Singapore, Apple Music, Spotify, Melon, Genie and other major Korean streaming platforms.
Stream “Pink Your Moment” live on STAGE-X, a co-presented special on Dingo Music’s YouTube channel on May 11 when Minnie also discusses her appointment as a muse for X-Rated Fusion Liqueur. Korean rapper Kid Milli performs the song on Dingo Freestyle on May 19.
X-Rated Fusion Liqueur, available on its own or in cocktail sets, can be bought via Campari Singapore’s official online stores on Lazada, Shopee and Cellarbration.