If you love tacos and Korean food, then you might want to give La Takorea a try.
Exclusively available for delivery on GrabFood, it’s a Korean-Mexican fusion digital restaurant serving fried baos, soft shell tacos and dumplings stuffed with chicken, pork or shrimp.
What makes this restaurant stand out is that it was only developed within 48 hours on-air, on the reality television show The Apprentice: ONE Championship Edition.
Rethinking the food experience
It’s hard enough to set up a business from scratch, much less come up with a new restaurant concept and brand.
But this was what two competing teams were tasked with on the show.
They had to identify cuisine gaps in the global food delivery ecosystem and create a digital restaurant brand using food tech company TiffinLab’s proprietary data on food trends and consumer profiles.
Judging the competition was Chatri Sityodtong, chief executive officer and ONE chairman; Niharika Singh, ONE’s senior vice president of corporate development and strategy; as well as special guest judge TiffinLabs co-founder and chairman, Kishin RK.
The main prerequisite was that the dishes had to taste great for an optimal delivery experience, and use plant-based chicken brand Tindle as the main ingredient. Leveraging the Korean-fusion trend analysis provided, La Takorea was created.
The multinational winning team comprised of Singaporean Joy Koh, Nazee Sajedi from the US, and Venezuelan Jessica Ramella in the kitchen, along with Niraj Puran Rao from India, Clinton Tudor from New Zealand, Kexin Ye from Germany, and Indonesian Paulina Purnomowati who separately focused on the brand identity, financials, marketing, and go-to-market strategy.
Dishes currently on the menu includes Swipe Right Tindle Taco and Superlike Tindle Bao, both featuring a flavourful filling that contains juicy chunks of grilled plant-based chicken, crunchy cabbage slaw, spicy gochujang aioli, kimchi, and finished with nacho cheese. Don’t forget sides like Loaded Kimchi Fries and Gochujang Chicken Poppers.
