New wine e-store and social platform WineFamily just launched

New online wine marketplace and social network WineFamily is an interactive e-store featuring a wide range of labels for every budget (from $19 to $859), bringing wine directly to you, minus pesky middleman fees.

South America’s well-known winery group, Concha y Toro, as well as Singaporean wine distribution company Fournisseur are just some of the participating companies selling wine directly to consumers via WineFamily. 

More than just an e-store, you can also use the site’s social networking platform, Grapevine (how apt), to communicate with wine sellers and wineries to ask for recommendations or learn more about the label you’re thinking of purchasing. A great social feature if you aren’t big on wine appreciation workshops (and the amount of money involved in being part of them).