Open Store: Intergrated Eye Care (IEC)

#01-60 VivoCity, 1 Harbourfront Walk, 6270-5665.
This is probably the hippest eyecare store in Singapore. The 4,000 sq. ft. Integrated Eyecare Centre (IEC) stocks around 3,000 styles of eyewear pieces, but what we like about it is the fact that they are all arranged via to suit different types of individuals. Sporty types can check out the wide array of Oakley range from the Sports section, while the more fashion conscious must visit, where else, but the In Style corner, featuring brands like Dior and Gucci, among many others. There’s even designated in-store boutique corners for brands like the brilliant and extensive range for Alain Mikli, Cartier and Chanel. What’s more, monthly themed display and fashion shows will be held in the store—Alain Mikli is already booked for a show sometime next year. How hip can you get?