What made you decide to set up this business?
I started Curated Editions with my dear friend Tjin Lee because of our shared passion for fashion and love for shiny things. It was Tjin who made me believe that we could really set up this business which serves as a platform for us to share our sense of style and favorite finds with everyone.
How do you source items for the store?
It has to be items I’d wear myself. It also depends on the trend I’m lusting after. This season, I love everything with spikes and crystals. Nothing makes a girl happier than shiny objects.
Why are more people after luxe labels that are unavailable in Singapore?
As they travel more frequently, customers are becoming more exposed to brands not widely found and they’re also savvier and more adventurous. This means they’re into bold pieces from labels like Venna, available at Harvey Nichols and Lane Crawford, but not readily accessible in Singapore—so we love bringing such brands in.
What are some of your favorite accessories?
Right now I’m in love with my dinosaur cuff from Noir and my Gabriel necklace from Venna. Both are outstanding statement pieces that I wear on a daily basis, even with denim shorts.
Any advice for aspiring entrepreneurs?
If you are thinking of setting up your own business, you need to make sure you’re 100 percent in love with the idea and are fully committed to it. Another important thing is to know your market very well.
