Top 9 Shops at the New Wheelock Place

Dr. Martens
The coolest store in the house, with an industrial-inspired design reflected throughout its space, staying true to its original, industrial British roots. Its current seasonal collection by Agyness Deyn is fun, with T-shirts emblazoned with eye-catching eyeballs available for just $75 each.

Trendy, affordable clothes for women by emerging Japanese designer Kumikyoku Sis. Most of the pieces stocked here are classic and streamlined (think Muji meets Laura Ashley). Suits are $160 upwards while bags and skirts are $100 upwards.

The Emporium
One of the best stores here, carrying a wide range of women’s apparel, accessories, shoes and even artworks and home decor pieces. The layout is spacious and inviting, chockfull of local labels like Trixilini (from $99) and Triologie (from $89), as well as whimsical shoes by Sole2Sole (from $20). The cabinets from Gaia Living ($3,000) are also a top draw(er).

Headline Seoul
An incredible amount of affordable high street clothes for women to be had here—but that’s not a bad thing. Literally hundreds of styles spanning dresses, tops and bottoms at this 1,800 sq. ft. store, brainchild of local fashion entrepreneur Ann Kositchotitana (Front Row). Go crazy with just $29 for a blouse and $129 for a cocktail dress.

Local designer Nic Wong’s forward-thinking and contemporary ready-to-wear creations are some of the best in town. His latest Spring/Summer collection comprises dresses with eye-catching draping designs and various separates (from $65) made from a clever mix of merino wool, premium metallic jerseys and polyester.

Daniel Yam
Veteran local designer Daniel Yam’s eponymous store is where you can find both his seasonal collections for men and women. Yam’s limited edition signature dresses (from $199) for ladies are top draw here with their elaborate designs, but the men can also find trendy shirts (from $29) and pants (from $39) which are perfect for the office. A myriad of caps, chains, belts, socks and bags can also be had from just $9. 

Eclecticism + Lauren Jasmine
As its name suggests, find a wide array of notebooks, sunglasses, soap, candles, canvas totes, python clutches, umbrellas and even greeting cards tucked into every corner of this boutique. Highlights include ready-to-wear in-house label Lauren Jasmine’s collaboration with local brand WoonHung (from $24.90) and quirky accessories by Ashlyne’s Jewelry (from $48).

Marks & Spencer
The anchor tenant here features 30,000 sq. ft.’s worth of an almost unlimited range of clothes for both men and women, spanning exclusive labels like ready-to-wear brands Autograph, Limited Collection and Collezione. It is also a one-stop shop for home and beauty, with coveted bath and body products from Ragdale Hall and La Maison de Senteurs among the highlights.

For something a little different, check out this indie multi-label boutique which carries little heard of Italian brands like Please and Paolo Casalini as well as France’s Sel Sel and Double Jeu. Please in particular is great for their simple designs with a twist, like the cowboy denim shirt with lace detailing ($120).