Vertu opens its boutique store in Marina Bay Sands (MBS)

The buzz: This bigboy was the official luxury mobile partner at the recent Men’s Fashion Week, rubbing sapphire keypads with the fashion elite.
The vibe: It’s located at Marina Bay Sands, so don’t expect it to be just another mobile phone store. Far from the colorful, candy-land industry standard set by other brands, stepping into the space is akin to entering a sophisticated spy movie set. The phones are presented in brightly-lit glass cabinets along with displays set against a luxe silver, brown and black palette. Though all glam, it still does its part for the environment by using low energy LED and halogen lights. It’s James Bond meets Bono.
The goods: Displays highlight its Signature, Ascent and Constellation collections. Renowned for fusing style, technology and functionality, the phones are treats for your eyes if not for your wallets. The latest collection, Constellation Quest, goes for $9,900 to $35,000 a piece, which includes one made of yellow gold and sporting a sapphire keypad. Stylish pens are on offer too.
Why you’ll be back: The phones. Prices may be exorbitant but they’re the epitome of the high life.
#B1-91/-92 The Shoppes at Marina Bay Sands, 2 Bayfront Ave., 6688-7887. Open Daily 10am-11pm.