It’s one of those things that you never knew you needed until you’ve tried it. We are talking about the latest and surprising collaboration between Coca-Cola and Oreo. The two global brands have teamed up as “besties” to create two exclusive and limited-edition products: Oreo Coca-Cola Sandwich Cookie and Coca-Cola Oreo Zero Sugar Limited Edition. Both are now available in Singapore across all FairPrice stores and its subsidiaries, including FairPrice Online and Cheers.
Both products come in black and white packaging adorned with distinctive Oreo cookie embossments and stacked Coca-Cola bottles. The Coca-Cola Oreo Zero Sugar Limited Edition – the newest product from Coca-Cola Creations – is described as having a “refreshing Coca-Cola taste with flavourful hints inspired by Oreo cookies”. It comes in a four-can pack at $5.70.
The limited-edition Oreo Coca-Cola Sandwich Cookie has two specially embossed signature chocolate base cakes with “Coca-Cola taste”, stuffed with a smooth white-coloured creme and studded with red edible glitter. It is available in a 248.4-gram multipack at $4.35.
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Fostering the “Besties” connection are immersive digital and physical experiences. Fans of the iconic brands are invited to activate “Bestie Mode” and team up with their closest friends to participate. Created in partnership with Spotify, the experience is an exclusive platform and first-of-its-kind musical experience designed for besties to merge music tastes and enjoy together.
By scanning Coca-Cola and the Oreo brand products, fans can sync up music preferences with their bestie. Spotify Free users will also be invited to access the bestie experience via on platform promotion. Once connected to a Spotify account, fans will be prompted with questions to see how their taste in music stacks up against their bestie’s. A playlist will be generated with combined music preferences for besties to enjoy together.
The Oreo Coca-Cola Sandwich Cookie and Coca-Cola Oreo Zero Sugar Limited Edition are available in Singapore across all FairPrice stores and its subsidiaries, including FairPrice Online and Cheers.
