Green-House 2024, Singapore’s first and largest immersive retail festival, may be over, but that doesn’t mean we should forget about the brands found there. The sustainability-focused festival, which took place from Jul 13 and 14, had over 80 local brands spanning food and fashion to home, beauty and lifestyle. Here are five brands that caught our eye.
Bewilder
Founder Ng Sze Kiat wants to start a fungal renaissance. His Singapore-based mycotechnology company Bewilder grows mushrooms not just for cooking but as art and medicine. There are mushroom grow kits, fungal bouquets, jewellery and even mycelium and mushroom artworks for the discerning collector. What really caught our eye at Green-House were the fungariums, which are like terrariums except, you guess it, they contain mushrooms. They grow organically under a glass dome and requires little maintenance – just place it out of direct sunlight and let it breathe for five minutes once daily. You don’t have to water it, and looks beautifully alien to decorate any home or office. The best part? Once it grows fully, you can eat it.
Find out more at www.bewildersg.com.
Noomoo
Noomoo – or no “moo” – is a Singaporean alternative dairy company built on a philosophy of “necessary reductionism”. In other words, they want to do good for the planet and their people by consuming fewer resources. Vegan or not, the plant-based milk category is soaring in Asia where we are a massive population of lactose intolerant folks. Noomoo’s signature “mylks” are Oat and Coconut and are non-GMO, cholesterol-free and contains no artificial flavourings and preservatives. The Coconut Mylk features the addition of pea protein isolate to keep it froth-friendly. The belief behind Noomoo’s innovation is to keep the product as natural and nutritionally beneficial as possible through picking simple, quality ingredients, so if you’re into plant-based milks that boast short ingredient lists, you’ve found Noomoo.
Find out more at www.wearenoomoo.com.
Jammy’s
Delicious treats…that just happened to be keto-compliant? Jammy’s range of sugar-free and low-carb gelatos and granolas are the answer to your prayers for sweet treats that don’t quite hurt the waistline. Founded by sisters Jammy and Jacelyn who come from a family of foodies, every product is a labour of love made with intention and honesty. Find comforting flavours like Chocolate Hazelnut, Black Sesame and Roasted Pistachio Crunch, available in both pints and popsicles, or opt for their refreshing limited-edition Summer flavours such as Strawberry and Cashew Butter or Thai Coconut Gelato. You can also load up on its popular gluten-free granolas from Sweet Cinnamon Cashew and Pecan, Hazelnut and Almond Cocoa, to Honey Sea “Salt” Macadamia.
Find out more at jammys.sg.
Jiggy
If you’re not into the hangover but still want a bit of a buzz, check out Jiggy, Singapore’s first naturally brewed hard seltzer with a tropical spin. Tired of beer bellies, wine refluxing and cocktail headaches, Jiggy was founded by four friends (whose initials together spell JIGI) who set out to create better boozy beverages. Jiggy was born out of the desire to create an alcoholic beverage that is low on sugar, calories and carbs, but high on flavour – and fun. From zesty mango to refreshing pink pomelo, every can of Jiggy is taste-tested in Singapore and brewed in Cambodia. We particularly like their White Pear and Blackcurrant flavours which won gold and silver in Seltzers at the 2023 Asia Beer Awards.
Find out more at drinkjiggy.com.
The Lily Yard
Wind down with The Lily Yard, an artisanal Singaporean tea company that blends small batch teas in unique flavours. For full-bodied flavours and maximum nutrient absorption, these tea leaves are hand-picked from high mountains in Taiwan during the spring and winter seasons under strict agricultural standards. The Lily Yard only produces loose leaf tea to safeguard the natural benefits that would otherwise be lost when crushed in the tea bag-making process, while also eliminating the ingestion of harmful microscopic plastic particles commonly found in the polypropylene used to seal tea bags. Both casual consumers and tea enthusiasts can appreciate their easy-to-drink blends like the Alishan Osmanthus blend, made with the perfect ratio of Alishan oolong tea and osmanthus flowers or Vanilla Peach Jing Xuan, a fragrant, velvety blend of vanilla beans and sweet peaches, perfect for afternoon tea.
Find out more at www.thelilyyard.com.
A version of this article first appeared in epicure.
Text by Amy Van and Nida Seah.
