Go visiting in style this CNY with BLUM’s new cheongsam collection

Every Chinese New Year, we excitedly look forward to refreshing our wardrobes and meeting our closest circles in new looks and vibrant clothing; to commemorate the occasion and look our best in new memories as we ring in an auspicious year ahead.

Hopping in earlier than usual this year, if you’re still searching for festive styles to don this CNY, look towards Blum & Co, who’ve introduced a line of modern cheongsams fit for the workplace in time for this Spring Festival.


, Go visiting in style this CNY with BLUM’s new cheongsam collection


Known for their fashionable and innovative women workwear, Blum has been at the forefront of workwear trends for the last 30 years, and are now taking another step forward by drawing inspiration from the traditional cheongsam.

Comprising of orchids, batik, and Merlion icons, the all-new collection is a truly Singaporean fashion statement and can be worn for both day and night event. Revisiting the appeal and femininity highlighted by cheongsams, Blum presents elegant fabrics and sleek designs with a mix of modern elements that today’s modern working women will appreciate.

Designed to bring out the best silhouette of the wearer, Blum’s cheongsam collection features new additions on traditional styles, such as lace sleeves, contemporary materials, and bold designs that exude confidence.


, Go visiting in style this CNY with BLUM’s new cheongsam collection


On the collection are highlights such as a wool silk cheongsam inspired by block printed batik, which is amongst the oldest, most traditional ways of making batik, a body-fitting piece with pastel colours and detailed Chinese buttons, featuring a charming princess seamline, a simple qipao constructed with lace, and a bold patterned piece in pink with green orchid designs.

For a more modern look, check out looks that present see-through lace on the shoulder, cherry button details, and a piece in bright pink and blue, seamed on the bottom waist line with a design inspired by the 12 Zodiac signs.

Head on over to any BLUM outlets island-wide now to discover their extensive selection of trendy modern cheongsam-inspired pieces.


For more information, visit their website here.