Victoria’s Secret’s new flagship store at Ion Orchard has been given a makeover.
Dubbed “Store of the Future”, it now has an open floor plan, streamlined navigation, and technology-first features (think efficient lighting and HVAC systems) for a more welcoming shopping experience.
The official opening on Nov 1 was a glamorous affair graced by supermodels Taylor Hill, Sui He and other celebrities.
Fashion enthusiasts and beauty aficionados can find a wide assortment of signature bras, panties, casual sleepwear, athleisure, and fine fragrances.
Mannequins of various sizes line the store, along with an array of inclusive products. All the classic collections, including Dream Angels, Very Sexy, and Body by Victoria, Lounge are here. The Gen Z-focused Pink line, with its playful designs and cosy loungewear, gets a prominent space with its own storefront.
Bras come in sizes ranging from 32A to 38DDD and in various lining levels – unlined, lightly lined, and push-up – to help customers find that perfect fit.
If you need help, look for specially trained Bra Fit Experts who can provide one-on-one bra fitting sessions. Fittings are complimentary, no appointment required.
Complete your look with the brand’s popular fine fragrances, scents, and mists. Fragrance fit experts are on standby to offer customers complimentary fragrance fit sessions, tailoring recommendations to individual scent profiles.
Victoria’s Secret is at at 2 Orchard Turn, Ion Orchard, #B2-28, Singapore 238801.