Normcore, a look that’s all about supposedly average pieces that are effortlessly on point, became a thing in Singapore not very long ago but is here to stay it seems. It’s probably one of the easiest trends to dive into, so start building your understated wardrobe by checking out these not-so-regular local stores.
Max Tan
Max Tan
The brand is all about avant-garde shapes and structured cuts, but with minimalist offerings in a zero-color palette of gray, white and black, it’s the perfect place to grab a non-too-statement piece for more dressy occasions. Look out for Tan’s Fall/Winter 15/16 collection, which plays on drapes and subtle details in contrasting fabrics. Prices start from $229 for a top to $600 for a one-off cape dress.
Stale & Co. Group
Stale & Co. Group
Normcore is all about not really trying, but that doesn’t mean not trying at all. You still need a touch of bling that elevates your look and pulls a casual outfit together. Stale & Co.’s range of raw, handmade metal jewelry does the trick. You don’t have to be decked out in chains; a simple ring (from $49) or bracelet (from $69) will do.
In Good Company
In Good Company
This womenswear label which redesigns classics (like the white shirt ) by adding in unexpected details that play on tailoring and drape. The silhouettes are all quite relaxed and you’ll find interchangable pieces which you can mix and match for work or the weekend. Their pieces go from $99 for tops to $399 for jackets, bottoms or dresses.
Ling Wu
Ling Wu
Every normcore warrior needs a cool bag that isn’t an IT. Cue Ling Wu, a cult brand that’s known for its soft and functional bags in gorgeous snakeskin. No loud, of-the-moment designs here – the label’s aesthetic leans towards a classic sensibility which you can carry season after season. Our favorite? The Iggy Large, which retails from $880.
Sifr
Sifr
Probably one of the best local menswear labels around, Sifr is all about quality. Their Essentials tee collection (from $39), in 100 percent Pima cotton, are hugely popular here but the brand’s other affordable offerings are also worth a look. They also have shirts in a variety of cuts and fabrics that are all designed with comfort and craftsmanship in mind. Plus, these are produced in limited quantities so you won’t be caught dead wearing the same outfit as, say, your boss. Their button-down shirts are priced from $129 while outerwear starts at $99 for a cardigan.
