The festive season is always an excuse to feast and drink more. As always, brands have upped their game with limited edition designs, special packaging and exclusive premiums to celebrate the occasion. They make great gifts for yourself and loved ones but remember, drink in moderation.
Brass Lion Distillery
Local gin distillery has collaborated with contemporary furniture label Scene Shang to create a limited edition of their award-winning Singapore Dry Gin. The Flourishing Fortunes Gin is a zesty burst of citrus and pomelo on the palate, balanced by sweet floral notes from torch ginger flowers, and has edible gold flakes for a prosperous new year ahead.
It also features a specially designed label artwork by Scene Shang to celebrate the occasion. Get free Scene Shang Flourishing Fortune red packets with every two bottles of the gin purchased.
Carlsberg
To celebrate the Year of the Golden Ox, Carlsberg has given its Carlsberg Danish Pilsner cans and bottles limited edition bright red and gold packaging in auspicious hues of flaming red and fiery gold. Plus, collect the red tabs and bottle caps and stand to win up to $500,000 worth of prizes. Get the promotion details here.
Tiger Beer
Local brew Tiger Beer is “uncaging positivity” and spreading cheer this CNY with exclusive premiums. From now until Feb 28 Feb, get limited edition Tiger Prosperity Bowl and Prosperity Plate sets, red packets and playing cards with purchases of Tiger Beer or Tiger Crystal bulk packs on e-commerce platforms Lazada, Redmart, Shopee, Amazon and FairPrice Online. They will also be available at Tiger CNY in-store roadshows.
Trouble Brewing X @feedbeng
These limited edition beers have been created in collaboration with Singaporean artist @feedbeng, featuring the triumphant strength of the Ox on Singapore Lager and Road Hog Session IPA bottles. Both bottles come in a handy paper carrier where you can scribble auspicious wishes for your loved ones. Get 8 per cent off (UP: $18.88) when you use the promo code <Feedbeng>.