Hip outdoor apparel brand Moncler is opening its first Singapore store

Heads up for your upcoming winter break! Moncler is launching its first store in Singapore with a high-fashion spin.

While you can expect to find an extensive collection of its signature quilted jackets for both men and women at the Ion Orchard flagship, the highlight of the brand’s latest Fall Winter collection are its sleek interpretation of pret-a-porter sportswear which are both outdoor and street friendly. Obviously, it’s come a long way from its days as a utilitarian sportswear brand catering to mountaineers, 

If nothing else, we love the brand’s stylized ad campaign by legendary celebrity photographer Annie Leibovitz who has shot groundbreaking portraits of A-listers like Demi Moore and Leonardo Dicaprio.