Apologie and Veja now stocked at Front Row, and a sale is happening soon

It’s still scorching out—and will be for a couple more months—but Fall/Winter 14/15 fashion season is almost upon us, believe it or not. Besides filling up the racks with cool new collections, Front Row has added two new labels—Parisian shoemaker Apologie and sustainable brand Veja into its family of cutting edge names.

Founder Olivia Cognet incorporates wave lines, quirky bowties, embroidered hearts and dark shades for Apologie ($470 upwards), while prints inspired by Brazilian street artist Derlon de Almeida and banana leaves are the focus for Veja ($70 upwards).

This just in: the multi-label store’s annual sale is happening from May 30 till July 31, with past and current season goods going at up to 90% off. Local label In Good Company’s current collection will be going at 10% off from May 30 to July 1.