Lululemon Athletica is launching its first store in Asia.
Known mainly for its stretchy yoga pants, Lululemon rests on the laurels of its signature fabric Luon, which is designed to wick away sweat and have serious stretch and elasticity. (You might also recall a controversy when the former CEO suggested that women with no “thigh gap” were not the target audience for the brand. Let’s hope for a smoother launch here in Singapore.)
The 3,700 square food store is slated to open at #B1-11 ION Orchard in December and will also stock athletic apparel for other sweaty pursuits like running, dancing and cycling.
