Known for their sophisticated taste and haute design elements, Paris-based Maison Margiela brings their globally coveted REPLICA Collection fragrances to Singapore with the opening of a new flagship fragrance boutique, marking their official debut in Singapore.
Located right in the heart Singapore at Ngee Ann City, Takashimaya, the luxury fashion house’s brand new concept offers customers an immersive experience, taking their olfactory and visual senses on a journey within the freshly refashioned space.
Designed to highlight the brand’s aesthetics and mission to combine style and function, the boutique’s accented décor doubles as a guide for customers as they discover their favourite scents and revisit the happy memories these scents evoke.
A projector screen installation works in tandem with their full line of perfumes on display to enthral customers’ senses as each scent is accompanied by vivid imagery of specific moments, provenance, and periods in time that are bound to stir your emotions.
Inspired by cityscapes and those timeless moments we all cherish, their most popular scents to try include a Lazy Sunday Morning, a trip to the Flower Market, an idyllic Beach Walk, and the fresh smells of a Sailing Day.
The new boutique also features a personalisation service, where customers can add their own details to the brand’s signature cotton bottle label and include additional touches such as a custom-printed polaroid, themed wish cards, a box sleeve, and coloured ropes – definitely a go-to if you’re searching for a perfect gift.
Apart from fragrances, customers may also elevate their home ambience with the brand’s full line of candles, exclusively available at the store.
Check out their Instagram page for more on their amazing fragrances.