If you love Demon Slayer, Sword Art Online and ​Re:Zero − Starting Life in Another World​, then Hakken! is your new playground

Life-sized Rem and Ram (the twin maids in Re:Zero − Starting Life in Another World​) immediately greet you as you step into this 2,200 sq ft store dedicated to fans of anime, manga and Japanese pop culture.

Shelves are filled with over 2,600 official goods, including accessories, collectibles, figurines, plush toys and stationery from more than 21 licensed titles in the anime industry. One wall is packed with colourful folders featuring popular anime characters, while multiple video screens showcase the latest merchandise. 


But Hakken! aims to be more than an ordinary store. Located at the top floor of Plaza Singapura, it offers a unique anime retail experience to like-minded fans from all walks of life, providing them with a creative space to share their love for their favourite anime titles.

Step further in and you’ll experience new and exciting concepts such as the specially c​urated ‘Themed Feature’ section—a seasonal, immersive themed setup that highlights scenes from popular anime, with standees and props where visitors can take photos, create memories and even witness guest appearances by popular local and overseas cosplayers. Fans can also check out exclusive life-sized figures like Rem and Ram. 


Hakken! is the first physical outlet by Muse Communication Singapore, one of the largest Japanese animation licensors and distributors of official anime and ​goods in Southeast Asia (it began in 2019 as an online platform specialising in the sale of official anime merchandise).  

As it holds the rights to various intellectual property within the Japanese animation industry, including notable titles such as ​Demon Slayer: Kimetsu no Yaiba, Sword Art Online, Attack On Titan, Jojo’s Bizarre Adventure, One Punch Man​ and many more, fans can look forward more exclusive official merchandise and original content in the near future.

Hakken! is located at #07-08, Plaza Singapura. More information available here.