Cop or drop?
Cop or drop?
- By Adam Kerr
- | Apr 05, 2018
Three years back, people started talking about the ‘80s cult film Back To The Future II again, because according to its timeline, 2015 was the year where flying cars, hoverboards and self-lacing sneakers become reality. Also, remember when Nike dropped by Michael J. Fox's place to present him with the 2015 Nike Mag? And then in 2016, Nike turned science fiction into reality by unveiling the first consumer version of the power-lacing sneaker, the HyperAdapt 1.0. If you’ve been dying to get your hands on these babies, now you can; and you don’t have to leave Singapore to do it.
The Nike HyperAdapt 1.0 will be available exclusively at NikeLab Dover Street Market Singapore from Apr 12 onwards, launching in three colorways: olive flak/black-orange peel-sequoia, black/white and white/pure platinum. It’s a dream come true for sci-fi geeks, film buffs, sneakerheads and kidults in Singapore who rather have their laces tied up for them instead of doing it themselves. While it's not necessarily new, it's still pretty cool to have in your shoe rack.
This sneaker was designed by the legendary Tinker Hatfield and Nike’s then senior innovator Tiffany Beers, and boasts an underfoot-lacing mechanism that lets you loosen or tighten to your liking. It made its debut at Nike’s Innovation event two years ago and was only available for purchase to Nike+ members at the end of that year. And they’re not about to stop just there—Hatfield and his team are already thinking about the potential to apply it to other products as well.
It’s the first time it’ll be available in Southeast Asia since its debut, so you might want to head down earlier in case there’s a massive queue. Also, to celebrate its arrival in the region, Nike will be holding trial sessions of the sneaker from Apr 12-14, 11am-8pm at the store itself. The Nike HyperAdapt 1.0 will retail for $999.
Check out the video below, where Hatfield and Beers talk about the sneaker.