The concept store also has a Beauty Concierge for personalised beauty services

If you miss shopping at Robinsons, perhaps this new concept store will provide you with the retail therapy you need.

One Assembly occupies the first and second levels where the department store used to be, an impressive 57,000 sq ft of shopping space housing more than 140 brands under one roof. 

At this first-ever collaboration by BHG Singapore and Raffles City, shoppers can discover iconic and new brands alongside experiential lifestyle offerings.

Here are six reasons why this one-stop destination is worth checking out.

1. The Beauty Hall is your new beauty playground


You’ll find new brands like Tiffany and Co., Nars and Dyson, while favourites like Tom Ford, La Mer, La Prairie, Kiehl’s, Lancome and Shiseido make a comeback. If you are a K-beauty fan (who isn’t these days), head to the first Allura counter in Singapore with Korean skincare and makeup brands Asis-Tobe, Privia, 57N, and Somebeau. 

2. Get personalised services at the Beauty Concierge


At level two, enjoy intimate beauty and spa experiences offered by 21 beauty brands at the new Beauty Concierge. From makeovers to facials, eye spas and skincare consultations, you can unwind and have all your beauty needs addressed by seasoned experts from your favourite beauty brands. Bookings for spa services can be made through the respective brands via the BHG Website, available from Mar 1 onwards. 

3. Guys can shop too

Men can explore new fashion offerings on level two, such as formal wear brand Cote Opera, Singapore-based Coupe-cousu, BradFord, Renoma, Thomas Smith and Kipling.

4. It’s a snooze fest—in a good way


Make home improvements at level one. Here, you’ll find popular home, living and bedding brands, including returning favourites Joseph Joseph, Tefal, Mayer, Nespresso and more. 

Look out for European brand Odette’s hip, vintage-inspired kitchen appliances; homegrown label True Rest by Livin’ and its quality bed sets for the environmentally conscious; and Canopy’s luxury bed linen. There is also a selection of mattresses and bed frames by King Koil, Sealy, Simmons and Tempur.

5. It’s a seamless checkout experience

A variety of cashless payment options are available for a seamless experience. You can choose buy-now-pay-later interest-free installment plans by payment merchant Hoolah, or enjoy savings when you pay with FavePay. 

Other payment methods include BHG Gift Vouchers and eCapitaVouchers. You can directly pay for purchases with STAR$ via the CapitaStar app.

6. Enjoy opening promos and deals

Finally, if you need another good reason to visit One Assembly, look out for free vouchers, opening deals by selected brands, and complimentary gifts to accompany your early bird purchases. Beauty junkies, for instance, will receive additional beauty vouchers worth $50 and $120, with a minimum nett spend of $600 and $1,200 respectively, from now till 7th Feb.

More information available here.