Cult brand connoiseurs and underdressed-chic types, take note.
Hong Kong label Grana has a three-week pop-up at Orchard Central starting this week. The newbie start-up brand by 31 year-old Luke Grana is famous for its soft, durable, luxe-feeling Peruvian Pima Cotton tees available in 11 colors—and also for scoring a whopping $1 million in funding late last year.
That’s not the best part. Unlike some second-line labels selling similar designs for $100, tees and polo shirts at the Grana pop-up are going for $21 and $37 each, while the brand’s Japanese denim jeans are priced at $55. The pop-up runs from Jul 24-Aug 5 at Level 1, Orchard Central from 11:00am – 10:00pm daily.
