Sustainable, but make it fashion

It’s high time we kicked our fast fashion habits and opt for something more sustainable, and that entails ensuring that the labels we don are not only eco-friendly, but ones that advocate fair trade and good working conditions for all employees. Proving ethical doesn’t translate to unattractive are these nine online fashion boutiques that sell cute yet ethically-made outfits that make you feel good—both on the inside and out.


Singapore’s first sustainable surf-swimwear brand Haikini not only produces the most eye-catching swimsuits, but they focus on an ethical production process too. The Paradise Bikini Set features an array of colours, while the Mona Liza Off Shoulder Bikini Set is a flattering, feminine ‘fit, suitable for various sizes. Just remember to pre-order your pieces, as it helps avoid the wastage of fabrics.

Mind The Label 

Conscious clothing is never boring thanks to luxe sustainable clothing brand Mind The Label. Simply trace exactly where your apparel is made with its comprehensive guidelines, that details how each and every piece of item is plant-based and biodegradable as well. See how the label utilises Tencel fibres derived from eucalyptus wood in the gorgeous Nouvelle Creme Nude Two Piece Set and even Isla Navy Blue Backless Dress. Expect nothing short of soft, lightweight yet long-lasting outfits with this eco online boutique.

Paradigm Shift

Described as an ethical fashion label for the modern and modest minimalist, Paradigm Shift produces timeless, long-lasting wardrobe essentials. TLB 2.0 is their version of a LBD, improved from the original piece, The Long Black. Check out accessories too; we like the Full of Peace Earrings that features a pair of dainty, gold coin-like ornaments.

Rangoon Active 

Boasting ethically-made activewear is Rangoon Active, using limited production to offer maximum quality. The athleisure label offers a number of collections, including the Plie cropped leggings and Fiji 2.0 Halter Bras for active tops. The brand also offers selected artisanal massage oils and yoga mat sprays, so check those out too, especially if you’re big on wellness. 

Source Collections

For gorgeous staples, look to Source Collections. Since 2008, the fashion label has been offering well-made, classic designs that adhere to the standards of fair trade. With both men and women collections, know where exactly your garments are made, as they offer details of the manufacturers and producers that work on your purchases, on their website.


Founded in New Delhi, India, this label aims to bridge the gap between nature and fashion by making fashion fun and green. They are highly transparent about their production and processes too, which is very reassuring. Sui also helps good causes; earlier this year, 10 percent of their sales went towards the Wires Wildlife Rescue to aid in the Aussie bushfire crisis.

Wray Crafted 

It’s a no factory-made clothing policy at Wray Crafted, one of the latest low impact labels to launch this 2020. Celebrating heritage craftsmanship by adapting traditional craft methods and working with a female community in Udaipur, Wray Crafted offers timeless designs in limited batches. Their debut collection includes the Amara Dress Clay that features delicate tassels, as well as the Rue Dress Rose that’s flirty and perfect for springtime weather. 


Probably one of the most comprehensive sustainable fashion labels in Singapore, Zerrin takes pride in reducing the pollution of our planet, by allowing consumers to discover how to shop through their brand. Not only are clothings, jewellery and accessories available, so are skincare products and gift solutions. Workshops are also frequently organised by the team behind Zerrin, so look out for those insightful events.

Whispers & Anarchy 

Championing fair trade while offering beautiful clothing designs, Whispers & Anarchy is a Spain-born, Singapore-based womenswear brand. So feel free to purchase easy-to-wear, comfortable dresses made with premium fabrics, such as the Halter Neck Maxi Dress (Navy) or the Trapeze Midi Dress (Blood Red).