Sustainable, but make it fashion

It’s high time we kicked our fast fashion habits and opt for something more sustainable, and that entails ensuring that the labels we don are not only eco-friendly, but ones that advocate fair trade and good working conditions for all employees. Proving ethical doesn’t translate to unattractive are these five online fashion boutiques that sell cute yet ethically-made outfits that make you feel good–both on the inside and out.


Singapore’s first sustainable surf-swimwear brand Haikini not only produces the most eye-catching swimsuits, but they focus on an ethical production process too. The Paddle & Pop Bikini Set is a sweet ode to our favourite childhood ice cream, while the Wonderland One Shoulder Swimsuit is a flattering, athletic ‘fit, suitable for various sizes. Just remember to pre-order your pieces, as it helps avoid the wastage of fabrics.

Paradigm Shift

Described as an ethical fashion label for the modern and modest minimalist, Paradigm Shift produces timeless, long-lasting wardrobe essentials. TLB 2.0 is their version of a LBD, improved from the original piece, The Long Black. Check out accessories too; we like the Full of Peace Earrings that features a pair of dainty, gold coin-like ornaments.

Source Collections

For gorgeous staples, look to Source Collections. Since 2008, the fashion label has been offering well-made, classic designs that adhere to the standards of fair trade. With both men and women collections, know where exactly your garments are made, as they offer details of the manufacturers and producers that work on your purchases, on their website.


Founded in New Delhi, India, this label aims to bridge the gap between nature and fashion by making fashion fun and green. They are very transparent about their production and processes too, which is very reassuring. Sui also helps good causes; this January 2020, 10 percent of their sales will be going towards the Wires Wildlife Rescue.


Probably one of the most comprehensive sustainable fashion labels in Singapore, Zerrin takes pride in reducing the pollution of our planet, by allowing consumers to discover how to shop through their brand. Not only are clothings, jewellery and accessories available, so are skincare products and gift solutions. Workshops are also frequently organised by the team behind Zerrin, so look out for those insightful events.