The best kind of shopping – and I’m sure everyone would agree – is one that goes beyond a click of a button or just browsing or buying products at a store. Shoppers are now more demanding both in-store and online, especially in a post-Covid era where it takes more than a fancy website or even a good mix of physical shops in a mall to get them to return again and again.
That’s why Raffles City Singapore’s Fall/Winter 2023 campaign is worth taking note of. Titled Future/Forward, the campaign aims to give shoppers a fresh perspective when shopping at rejuvenated mall.
From now to Aug 31, Future/Forward features curated design and lifestyle spaces for immersive experiences that merge imagination and innovation. It blends art, fashion and digital worlds, and previews the latest fashion and beauty trends from the season while offering a peek into the future of Raffles City with exciting digital-forward activations and exclusive events. Here’s what shoppers can expect.
Browse 3D products and shop with a QR code
It sounds like science fiction but it’s not. For the first time, Raffles City presents a one-of-a-kind installation where shoppers can shop digitally rendered products on display. Merging the physical and digital worlds, the animated installation at Artsquare, Level 1, lets shoppers browse 3D-scanned products from brands like & Other Stories, Sun & Sand Sports, and Tommy Hilfiger.
Simply scan the QR code to learn more and redeem a special eVoucher to shop the products. The first 500 shoppers with the code and a minimum spend of $500 in a single receipt at participating brands will receive $50 eCapitaVoucher.
Look good, smell good
The Water Court, Level 1, features a Fragrance Bar pop-up with brands like Acqua di Parma, Guerlain, Gucci, and Jo Malone London. Shoppers will be guided to find their perfect scent as they get spoilt for choice with the array of signature fragrances.
Redeem your scent profiling experience to receive a miniature scent of your choice, a drink from Tipsy Flamingo, and a $10 gift voucher when you spend $200 in a single day. The offer is limited to 1,000 redemptions between Friday and Sunday.
The future of fashion?
The Runway, located at the L1 Fashion Walkway, is a visual treat for all shoppers looking for on-trend styles. The interactive fashion display features specially curated looks through a futuristic approach with a mix of mannequins, animated displays and podium showcases. See classic cuts, genderless fashion and luxurious fabrics that reflect creativity and individuality from brands such as Ecco, Calvin Klein, COS, Kate Spade New York and more.
The first 50 shoppers who spend $5,000 (exclusions apply) will receive a $500 eCapitaVoucher. For all purchases made at Raffles City during the campaign period, one lucky shopper will receive 100 percent cashback in eCapitaVoucher (terms and conditions apply).
New stores to discover
Fitness enthusiasts will be pleased with two new stores. Neiwai (#01-13) is the first overseas store for the Chinese lingerie, loungewear, and activewear brand blends aesthetics and functionality in styles “made to live in”.
On the second floor is Sun & Sand Sports (#02-03/04), one of the biggest sports retailers in the Middle East. This huge 11,000-square-feet store offers over 21 diverse brands across varying sports and intensity, along with experiential zones and educational spaces.
For some grub, go up to the third floor. Australian boutique grocer and cafe, Surrey Hills Grocer, has opened its newest outlet offering a Raffles City-exclusive dining menu that includes mouth-watering seafood dishes specially developed by the winner of MasterChef Singapore Season Two, Derek Cheong.
There are also shopping promotions for Raffles Prestige members (an invitation-only membership upgrade within the CapitaStar programme). Besides $200 eVouchers, members can redeem specially curated shopping eVouchers worth up to 50 percent off with 100,000STAR$.
For more information, visit rafflescity.com.sg.
