Fenty X Puma is back with a new sneaker design, helmed by global superstar Rihanna who has returned as the creative director of the label.
The Fenty X Puma Avanti, the first footwear franchise of the partnership, is an unconventional mix of two Puma icons blending the high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider.
The return of Fenty X Puma blends the brand’s deep history and heritage in sports with Rihanna’s iconic stature as a leader in music, culture and fashion. The partnership had begun in 2015 with the Creeper, followed by the Trainer, Fur Slide and more.
After a brief hiatus, Fenty now returns for a new era of sport fashion collaborations with Puma. Rihanna’s love of football coupled with the sports’ great influence off the pitch served as the starting point for this footwear franchise – and the inspiration for this classic style which was launched by Puma back in 2001.
Rihanna has put her own spin on the shoe with various creative elements. A fashion take on the football trend, it features buttery soft vintage leather, a foldover tongue with a debossed and printed gold-foil Fenty and Puma Cat logo, a gum outsole and leather footbed. The black and white version is complimented by a chrome execution with laser etched logos and leather chrome details.
In addition, the Fenty X Puma Avanti can be worn by the entire family, as it is available as a unisex shoe for both adults and kids.
Fenty x Puma Avanti is priced between $149 and $269, and is available on puma.com and selected retailers.