Homed in the bustling Jewel Changi Airport, Nike’s largest partner-owned store in Southeast Asia and India takes up a sprawling duplex unit. The 1,000 sqm store boasts the latest and most extensive range of Nike merchandise in the region, with a comprehensive selection of running, training, lifestyle and basketball products.
Specifically designed to be “hyperlocal”, the store features touches of local flavour in its interior—courtesy of local artist “Sticker Lady” Samantha Lo. The contemporary artist was brought onboard to create exclusive murals throughout the store, which take inspiration from traditional tiles and patterns, as well as street signage.
You can also bring home Lo’s work in the form of tee shirts, at the brand’s first-ever Nike By You in-store customisation service on the second floor. Purchase a black or white Nike tee shirt, or other select Nike store offerings, and choose from the nine available designs—ranging from cheeky takes on Singapore’s four official languages, to a single, colloquial ‘Can’ in place of Nike’s iconic slogan. Done digitally, the entire customising process is printed on the spot in under 30 minutes.
