Fans of multi-label store The WYLD Shop will be happy to know that they have now found a permanent brick-and-mortar home on Joo Chiat Road along with partnering anchor brands like Colour Addict Jewellery, Homewest Agency and Just Gaya’s. The braindchild of Kara Bansley-Austin, the brand was first founded online after she felt the acute dearth in unique, quality high-street style in Singapore. The physical space was the next logical step after her successful web launch in 2013.
On a mission to bring some Australian flavor into Singapore, WYLD’s many offerings are handpicked and pulled together from different Australian brands and designers—26 now and counting. Clothing are wildly-patterned and ecletic and effortlessly Bohemian. Think brands like the irreverent MINKPINK with its flowy, forgiving fabrics and romantic floor-length floral dresses.
Local brands make a big feature at WYLD too, such as Terie, known for their wire-free bralettes that are all the rage. There’s also W.ANT Skincare, an ethical brand founded by a former cabin crew member that emphasizes on sustainable consumption and cruelty-free products. Buying a W.ANT product means contributing directly to local communities in far-flung countries like Benin. And with Inga Cosmetics, originally birthed to fill the void in the lipstick market for Asians, you can finally get that perfect shade.
