So another sporting goods store has opened…except that Sun & Sand Sports has an immersive concept, experiential zones and educational spaces, all to entice customers by going beyond fitness and lifestyle products.
Sun & Sand Sports is already one of the Middle East’s largest sports retailers and is considered a sports haven for Middle Eastern customers. It was first established in 1977 in Dubai, UAE, by GMG, one of the Middle East’s leading family-owned conglomerates.
The brand’s very first store in Raffles City Shopping Centre is an impressive 11,000 sq ft space carrying over 21 diverse brands across varying sports and intensity levels.
Fitness enthusiasts will have a field day throughout the store. Besides an expansive range of high-performance sporting goods from some of the world’s foremost brands such as Nike, Adidas, New Balance, Puma and Under Armour, there is also a wide selection of athletic equipment for yoga, weight training and home gym.
Shoppers are able to put products to the test in several experiential zones spread throughout the store. The in-store digital foot scanner will help find the right fit for customers, while a customisation zone allows them to truly make products their own. Add digital LED plinths and levitating shoe displays, and you get a one-stop vibrant shopping experience.
Look out for more stores at Bugis+ and Westgate to be opened later this year (and even more across Southeast Asia within the next three years).
Sun & Sand Sports is at #02-03/04, Raffles City Shopping Centre, 252 North Bridge Road, Singapore 179103.
