In a world dominated by fast fashion and consumerism, eco-conscious brands like Smthgood offer, well, something good for shoppers looking to make responsible purchases.
The profit-for-purchase fashion platform is expanding its offerings beyond apparel with lifestyle categories spanning skincare, hair care, body care, makeup, home and wellness essentials, and others – all featuring brands and manufacturers who go the extra mile to put eco-consciousness at the forefront of their manufacturing and distribution process.
Brands include Salient Label which uses ethical organic fabric for its clothes; slow fashion brand Studio Gypsied that uses batik textiles; jewelley brand Gardens of the Sun that uses recycled silver and ethical gold; and Soap Craft Singapore which offers soap made with natural ingredients.
These subcategories will be progressively rolled out in the upcoming months, ushering in Smthgood’s new era of sustainable living in all facets of life. They will be accompanied by an improved search engine on its e-commerce website and updated mobile application, along with a refresh to its personal style quiz, Stella.
The quiz features a host of fresh permutations that combine personality traits (including a new Sporty Chic style personality) with recommended colour palettes based on factors such as skin and eye colours, thereby intelligently delivering better recommendations to customers.
Smthgood’s digital e-commerce store gives shoppers a chance to explore the platform’s latest fashion e-book, be inspired by other users’ personalised lookbooks – or create their very own – and explore the full range of sustainable apparel and ethical accessories.
Says Tony K. Tan, founding director of Smthgood, on his brand’s latest launch: “Smthgood has adapted and evolved based on user feedback over last year, trebling the number of live and signed brands on our platform, while launching a brand new lifestyle vertical.”
“Through this adaptation and evolution, with the launch of our web application and the progressive rollout of the new vertical, we’ve observed monthly active users increasing by around 60-fold since December 2023,” he adds. “This growth is a great encouragement for our progress as a sustainable, eco-conscious fashion platform.
Shop ethically at www.smthgoodco.com.
