Sleek and clad in shades of grey, the skincare label’s first flagship boutique in the world is composed of four areas: a self-service space displaying the full range of Biotherm Homme products, an interactive bar, a consultation area and a skincare lounge offering four kinds of facials ($45 for 30 minutes) and brow trimming. Also stocked here is cult beauty gadget Clarisonic, touted by many for its excellent cleansing efficency, which supposedly helps skin better absorb moisturizers and serums.