New Balance Concept Store

Thanks to Celine’s creative director Phoebe Philo, wearing athletic trainers is now hip, and New Balance is riding high on this sneaker fashion trend. Its latest concept store at Bugis Junction, which features a gritty, underground gym vibe, carries both the sell-out lifestyle MadebyNB range and its top-notch, high-performance running shoes, alongside sporty apparels and accessories for all your sporting needs.