Robinsons (JEM)

The buzz: Local departmental store Robinsons seems to have completely shed its marmish image, and proof of that is its newest store—a sprawling 85,000 sq. ft, four-story shopping mecca housing over 70 labels—at Jurong’s latest hotspot JEM.

The vibe: Bright and clean with a creative edge. The beauty zone is a glossy, luxurious space replete with polished marbled floor, white-washed counters and a cool ceiling art installation that looks like a mess of giant silver curly ribbons. Two floors above, the gents and ladies departments feature rustic wood floors, black-rimmed display stands and industrial lighting. On the fourth level (also our favorite part of the store) is the cozy home section, which stocks an eclectic-yet-sophisticated range of home wares.

The goods: Totally mind-boggling; we’re talking thousands of products from close to 80 brands overall. Robinsons’ fashion regulars like Free People ($95 upwards) and Matinique ($39 upwards) can still be found here, but more noteworthy are the exclusive brands including Korean accessories label lapalette ($59 upwards) and Noxx ($33 upwards) from Antwerp. The store also places particular focus on local names (hear, hear) like CRUISE (by Saturday’s designer Nic Wong , $49 upwards) and Pauline Ning ($59 upwards). For the home, it’s hard not to be smitten by the lovely and afford able wares from Orla Kiely Home and T&G ($7 upwards).

Why you’ll be back: It’s a bit of a trek to the mall if you don’t live out West, but the outlet’s hip vibe, cool local labels and irresistible home goods should make the trip worth your while.

Venue Details
Address: Robinsons (JEM), #01-07 JEM, 50 Jurong Gateway Rd., Singapore, Singapore
Phone: 6887-8838
Area: West
Opening hours: daily 10:30am-10pm
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