Opened: Dec 2006
The buzz: One of the first experiential showrooms to have opened in Singapore, with several other outlets throughout Asia, this interactive space ranks high on the fun chart.
The vibe: The layout of the store, along with its clean island displays, conjures up unhappy memories of being dragged around Best Denki. But bear with it. Roughly the same size as the LG Live store, most of the space is gaming arcade, with people crowding around the terminals to watch the action.
The goods: Each terminal or “zone,” features full high definition and 3DTV displays, as well as stereo headsets so that you can experience Samsung’s full suite of products as you sweat it out in, say, a virtual tennis game. If it’s merely visual stimulation you’re after, try their nine-screen video wall on for size. The same space is also used for educational workshops on topics like basic photography and the evolution of the 3D TV.
Why you should come here: Terminal hopping here can be highly stress-relieving (and ultimately addictive) and gives you a sense of what works for you and what doesn’t, even if in the end you choose to go buy a brand other than Samsung.
