The buzz: This coveted Australian swimwear brand is creating waves along Orchard Road with the opening of its first flagship store outside Australia.
The vibe: Fitted with wooden floorboards and warm lighting, this concept store oozes elegance.Goods are displayed according to color in a neat linear arrangement to facilitate easy browsing. Look to their TV screen for inspiration and styling tips on putting together the hottest look for your day out at the beach. Try on your picks in one of their spacious fitting rooms, furnished with comfy benches outside for your panel of gal pal judges to get cozy on.
The goods: It doesn’t matter if you’re lazing by the poolside or playing a game of beach volley ball, because the entire Seafolly range is chic yet functional. Check out their luxe safari collection ($110-219) featuring military and animal motifs, detailed with brass buckles and defining waist belts. Or opt for something more feminine from their retro range ($84-206) of bold and bloomy floral prints, coupled with soft vintage checks and cute polka dots. Alternatively, invest in a classic navy and white stripe piece from their timeless pinup range ($84-206).
Why you’ll be back: If you’re going to get a tan line, at least make it a sexy one.