The buzz: The K-pop celeb-endorsed shoe label (worn by popular bands like Girl’s Generation, Wonder Girls and KARA) opens its first standalone boutique in Southeast Asia at Plaza Singapura’s hip new wing.

The vibe: It’s all very pretty-pretty with lavender hues, dainty wall decals and a floral arrangement centrepiece placed near the entrance of the store. But the concrete flooring, clean-lined shelves and minimalist-chic seats neutralize an otherwise girly space.

The goods: Mostly flats in romantic, feminine styles with a handful of kitten heels that are great for both weekends and the office. Every pair is handcrafted in Korea and reportedly provides cushioning, ankle and arch support for comfort. Prices range from $95 for a pair of ballet flats to $139 for pumps—a sweet deal for quality kicks.

Why you’ll be back: Even if you’re no K-pop fan, the label comes up trumps with its affordability, high comfort and good-looking designs.