Hit the open road and discover the freedom of a road trip in Western Australia

, Hit the open road and discover the freedom of a road trip in Western Australia

Western Australia (WA)is one of the world’s most spectacular road trip destinations, thanks to its rich history, hidden gems, spectacular coastline, quirky characters and stories you discover along the way.

Just like a dream, it’s a place of natural wonders and rare experiences, from wine regions to coastal adventures, and from art trails to ancient Aboriginal experiences – WA has something for every traveller.

And now, Tourism Western Australia (TWA) unveils its latest campaign, cementing WA’s position as the Road Trip State of Australia. 

, Hit the open road and discover the freedom of a road trip in Western Australia

Say hello to TWA’s Drive The Dream campaign, featuring Perth-born, Formula 1 driver, Daniel Ricciardo. “Western Australia has everything you could want on a road trip. The landscape alone puts a smile on my face,” says Ricciardo.

“You have this crazy vast, open outback that’s dry and a little rough, but then a hundred metres later you come across these pristine beaches that are unlike anything else. You’ve then got towering forests and world- class wineries in the south of the State, everything you see just seems unique and untouched.”  

, Hit the open road and discover the freedom of a road trip in Western Australia

Join Ricciardo and his best friend Blake, on their 1200-kilometre road trip adventure along the iconic Coral Coast Highway from Perth (Boorloo) to Exmouth, as they swim with gentle whale sharks in World Heritage-listed Ningaloo Marine Park (Nyinggulu), catch fresh fish in Francois Peron National Park, go quad biking in Kalbarri (Wurdimarlu), and enjoy stargazing and campfire yarns at Bullara Station (Purnurrba). 

But you don’t have to be an F1 driver to appreciate the open roads, freedom, and discovery that a road trip in WA provides. TWA Singapore and Malaysia country manager Ava Ang says, “Singapore is a key source market for road trip vacations because it’s something locals can’t do at home. Singaporeans are increasingly craving the opportunity to get off the beaten track and reconnect with nature. Western Australia is the perfect backdrop for an incredible road trip that will allow you to connect with yourself, your loved ones and with the destination.”

Indeed. Leave the everyday behind and hit the open road in WA for those on one-of-a-kind road trip adventures experiences, with everything from captivating 4WD tracks to surreal coastal highways.


For more information, visit www.westernaustralia.com.

All photos courtesy of Tourism Western Australia.